Location and Environmental Factors

• Grand Rapids is located midway between two major metropolitan areas
• Close proximity to lakeshore and winter sporting arenas
• Grand Rapids is entrepreneurial and steeped in a design background

Collaborative vs. Competitive Nature

• Students work together under the Gestalt principal of “the whole is greater than the sum of its parts”
• Dedicated faculty use accessible, supportive approach
• Faculty are professionals in their fields

Unique smaller school

• Students do not feel like they are just a number
• Active student body
• 25+ student-run clubs and organizations

Focus on Structure

• Emphasis on traditional foundation and classical style with real-world application.
• Strong regional, national, and global networking