Name: Sara Ford
Field of Study: Graphic Design
Year of Graduation: 2004
Current Position: Art Director at Canyon Design Group, Los Angeles, Calif.
What was the most important thing you learned about your field while at Kendall?
How to think conceptually.
What was your most shocking realization about your field after graduation?
How little Photoshop I knew.
Give us your best interview tip.
Have a good attitude and be a go-getter. Your portfolio is less important just coming out of school than your drive. Tailor your book to the job you're applying for. If they are a T-shirt design company, throw in a T-shirt design.
List three ways you network in your field.
- I make friends and stay in contact with them through Facebook, LinkedIn or e-mail. I check in with old contacts now and then to see how they are doing.
- It's always good to meet with people outside of work.
- I also attend award shows.
What was the worst interview moment you've experienced?
I applied for a job just out of school, and the owner wasn't clear on my experiences; I don't think he read my résumé. It was for a job designing movie posters. He was upset I didn't have any movie posters in my book. Closed it and handed it back to me. He told me I wasted his time. That's Hollywood for ya.
List three résumé "don'ts."
- Don't overdesign.
- Don't underdesign.
- Don't be generic.
List three résumé "do's."
- Do make it clean.
- Do be clear and to the point.
- Do make it something to remember.
Name the most essential skill, tool or software program relative to your field.
Adobe Photoshop, hands down.