Meet Jeff

“Design is about people, culture and context. Think holistic. Design systemic.”

Name: Jeff Gershune

Field of Study: Industrial Design

Year of Graduation: 1998

Current Position: Account Director at IA Collaborative, Chicago, Ill.

What was the most important thing you learned about your field while at Kendall?

Design is about people, culture and context. Think holistic. Design systemic.

What was your most shocking realization about your field after graduation?

How powerful and versatile "design thinking" is for bettering people's lives and how underutilized it was.

Give us your best interview tip.

Set the tone by being excited about your work. People want to learn and be entertained. Practice telling engaging stories for each project: show your process, tell the "why" for all your decisions, demonstrate the benefit and describe why it's unique.

List three ways you network in your field.

  1. Stay in touch and be a resource for others.
  2. Buy lots of drinks for people.
  3. Get involved and find outlets to contribute to the industry beyond your job.

What was the worst interview moment you've experienced?

When I realized I was not prepared, was griping about my current employer and was wasting everyone's time.

List three résumé "don'ts."

  1. Spell incorrectly.
  2. Don't lie about your skills and experiences.
  3. Include a picture of yourself; it allows people to prejudge you.

List three résumé "do's."

  1. Design your résumé; it's your first and last impression. Think about content, organization and style.
  2. Demonstrate you are a hybrid thinker: capitalist, humanist, technologist, artist.
  3. Be specific about your skills and experiences: What's your process? What have you worked on? What did you bring to the project? What was the result?

Name the most essential skill, tool or software program relative to your field.

The ability to use different mediums to tell a compelling story that demonstrates opportunity through empathy.

How did you make the first connection that led to a job in your field?

Every job I have ever had was based on a close relationship: roommate, classmate, colleague or professor.

Make it
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