Joey Ruiter is redefining expectations in the world of industrial design. At 33 and already a major influence on today's new direction in humancentric workplace and educational products, he has earned best-in-class recognition for his work in several regions of the world. His signature is design that meets everyday needs in surprising ways, pushing the limits of manufacturing and confronting established expectations.
In 2005, Joey established JRuiter+Design, a design studio that provides everything from concept to prototyping and manu-facturing. His projects are always defined by his unmistakable brand. Joey has been the recipient of numerous design and achievement awards, including three Best of NeoCon awards as an independent designer for new product design.
Joey's most recent project is the Inner City Bike. This new design is a striking yet basic two-wheeler perfectly suited for short-range urban travel. The Inner City Bike is an example of how Joey applies his design process to simplify a piece that is already simple.