Whatever the assignment – a product prototype, a logo, an ad campaign, an interior space, or a piece of furniture – KCAD student designers are constantly in search of visual narratives that resonate. Usually, their job is to give life to the inanimate, to inject aesthetic with emotion in a way that draws people in and creates a deep, lasting connection. But a group of Graphic Design and Industrial Design students recently took on a very different challenge: using design to capture the very human stories of wounded American veterans. Read More…

In this installment of Prototype, we profile Jim Towe (Senior, Illustration). Read More…

No disrespect to actor Jonathan Goldsmith (of Dos Equis advertising fame), but Richard Saul Wurman may very well be the most interesting man in the world. Read More…

The awarding of the Honorary Doctor of Arts degree is a very special part of KCAD’s annual commencement ceremony. Each year, we have the tremendous privilege to be able to Read More…

Senior year is a tumultuous time for KCAD students. There are major projects to finish, portfolios to tighten up, and finals to cram for. But the biggest challenge is figuring out Read More…

When alum Elizabeth Gaines Zoutendyk ('07, Metals and Jewelry Design) first delved into her studies at KCAD, she had little idea of how to start her career after graduation. Read More…

Inside the old Grand Rapids Public Museum (GRPM) at 54 Jefferson, approximately a quarter million artifacts and specimens preserve a record of all that has defined Grand Rapids Read More…

Guest blogger, Photography major, and Writing Center Consultant Brittney Turner shares “The Struggle,” a piece of short fiction written for Professor Adam Read More…

2014 Valedictorian Courtney Wierzbicki (Interior Design) talks about her childhood ambitions, her favorite KCAD memories, and how she got the most out of her Read More…

Each year, those students who exhibit a rare level of mastery and accomplishment in their chosen field are honored with the Excellence Award, the epitome of KCAD student Read More…