Achieving Success with Human-Centered Design

De-mystifying the Language and Practice of Design and Innovation

Design Thinking, Human-Centered Design: you’ve heard the buzz words. Now learn the tools and how to use them to achieve innovation. This intensive workshop has been designed specifically for working professionals from business and social sectors.

De-mystifying the Language and Practice of Design and Innovation

You’ve heard the buzzwords—design thinking, human-centered design (HCD)—now learn the meaning behind them, and discover new and powerful ways of solving difficult problems and creating opportunities in your organization. This course is appropriate for leaders and high-potential employees from both the for-profit and non-profit sectors, working alongside one another.

You will start with a real problem from your organization—a tough problem that defies easy solutions—and throughout the course explore various solutions. You’ll learn to innovate through hands-on mastery of context, methods, and tools of design thinking. Classroom discussions, case studies, and a relevant in-class project, will illuminate content from the lectures. You will leave the course with more than one possible solution to your problem, plus a toolbox of approaches that you can use later. Finish the course as a confident human-centered design practitioner, capable of bridging the gap between design methodology and traditional business practices to create unique and sustainable solutions. Take-home materials will help you integrate the strategies in your organization after the course.

Individual Consulting with the instructor, and site visit, one hour for an additional $200 per organization.

Bring a challenge to the first class (a problem or opportunity that your organization is facing) that could benefit from an HCD perspective.

Fall 2017 Schedule

Register Online

4 sessions

Base Camp | The Context of Innovation | Friday, October 20

Insights | The Holy Grail of Innovation | Thursday, October 27 & Friday, October 28 (1/2 day)

Scaling the Wall | Tools and Process for Integration | Friday, November 3

Leverage | Levers for Organizational Change | Friday, November 10

Who should attend:

  • Directors
  • Managers
  • Team Leaders
  • Executive Directors: the do-ers
  • Working professionals of all disciplines in both business and social sector organizations


Kendall College of Art and Design
Woodbridge N. Ferris Building
17 Pearl Street, NW
Grand Rapids, MI 49503

Contact us for pricing information. Course fee includes all course materials, breakfast and lunch on full days. Discounts are available for organizations enrolling two or more students and non-profits.

To register, contact the Continuing Studies office: 616.451.2787 x3012, or click here.

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