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KCAD Joins Festival of the Arts 2014 as New Venue, Provides Deeper Engagement With Art

Posted May 28, 2014 in Public

Kendall College of Art and Design (KCAD) has joined forces with Festival of the Arts to incorporate even more art-based fun and entertainment into this year’s event. From June 6-8, the area of Pearl Street between KCAD’s two main campus buildings will become “KCAD Art on the E.D.G.E.,” featuring a performance stage and a host of creative activities for all ages designed to encourage Experimentation, Develop artistic talent, Grow passion and curiosity, and Educate festival-goers on the vital role arts and culture play in our region.

“More than a college, we want to also be an essential component of the vibrant arts community here in West Michigan,” said Nicole DeKraker, Director of Student Engagement at KCAD. “Our students, staff, faculty, and alumni are always looking for ways to get involved and make an impact outside of KCAD, so when the opportunity to collaborate with one of the city’s longest-standing community arts events arose, we immediately activated our entire campus to figure out how to maximize its potential.”

Festival 2014 Co-Chair Valerie Clarke, who joined the event’s leadership in 2013, saw an opportunity to enhance Festival’s existing offerings – dynamic performing arts, mouth watering ethinic cusine, and diverse exhibitions of work from regional artists – with activities that engage festival-goers in the creation of visual art.

 “I wanted to maintain the best of Festival, while infusing new creativity as well,” Clarke said. “The resource to make that happen was right around the corner at Kendall College of Art and Design. From our first meeting with the KCAD team, their out-of-the-box thinking was evident. In the end, our partnership is resulting an amazing blast of creativity.”

On Friday, June 6, “KCAD Art on the E.D.G.E.” will commence with interactive printmaking, face painting, and portraiture activities from 1-5pm. Tours of the KCAD campus, including cutting-edge workspaces, gallery spaces, and displays of student artwork, will be conducted at 1pm and 3pm. From 6-9pm, the performance stage will feature local music from Black Fruit, Poison Evie, Sofia Constantine, and Jim and Angie Dow, as well as presentations by Tribal Fusion Belly Dancing and the KCAD Dance Collective.

Saturday, June 7 kicks off with a very special daylong event led by Dwayne Zot, KCAD alumnus and founder of Zot Artz, a company that creates adaptive art tools for children with disabilities. From 10am-5pm, “Zot Artz Experience: Arts for All Abilities” invites participants of all ages to decorate the street with their own unique creativity using accessible and intuative tools like the Art Roller, the Pogo Paint Pole, and the Chalk Walk and Roller, among others. Regardless of age, skill, or physical ability, anyone is welcome to choose colors, create patterns, and make their mark with a fun, engaging activity that improves motor skills, concentration, and self-esteem.

Zot ArtzMaking art with the Art Roller, one of the many adaptive creative tools from Zot Artz

From 8:30-9:30pm on Saturday, the “Art Movements” fashion show will showcase original garments designed by students from KCAD’s Fashion Studies program. The presentation will explore a variety of important historical art movements through the medium of fashion design, including Minimalism, Surrealism, African Art, Cubism, Deconstructivism, Rococo, Art Nouveau and the Renaissance.

On Sunday, June 8, the KCAD Continuing Studies Department will host the “Open Art for All” event from 12-5pm. Participants of all ages are welcome to get their hands dirty exploring the medium of clay with on-site pinch pot demonstration, instruction and production. Those interested in getting their hands on some creative technology can check out an interactive “Animation Fun” workshop that will introduce participants to the tools and techniques used by animation students and professionals.

KCAD Continuing SudiesThe Continuing Studies program engages learners of all ages

Throughout the day, instructors from the Continuing Studies program will be on hand to interact with participants and answer questions about the wide variety of non-credit creative learning opportunities KCAD offers youths, adults, and professionals.

“KCAD Art on the E.D.G.E.” will be located on Pearl Street between Division Avenue and Ionia Avenue from June 6-8. For more information on Festival of the Arts, visit festivalgr.org.

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