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KCAD Students Win Big at 2014 ADDY Awards

Posted February 21, 2014 in Student

KCAD students cleaned house at last night’s 2014 ADDY Awards, presented by the American Advertising Federation, taking home twelve of the fourteen awards given in the student category. Not to be outdone by the young guns, KCAD alumni Greg Palazzolo, head of local heavyweight firm Palazzolo Brand Design, was named the recipient of the 2014 Silver Medal Award, given yearly to the individual who makes the greatest contribution to the West Michigan advertising and design community.

Gregg Palazzolo

In the student category, Amy Johnson took home Best in Show honors and a gold ADDY for “Letters, lost then found,” a book inspired by a series of letters exchanged between her grandfather, William Raubinger, and his youngest brother Freddy during World War II. The 202-page book, which Johnson hopes to entice publishers with in the near future, blended copies of the letters with historical context and stirring photography.

Amy Johnson (left) celebrates with her fellow KCAD students

In addition to taking home gold ADDYs, students Nick Tisch and Drake Evans were both honored as Judge’s Choices in the student category. Tisch’s campaign for the Iditarod dogsled race earned him Judge’s Choice for Creative Use of Media, while Drake’s multimedia campaign for the annual Dakar motorcycle race earned him Judge’s Choice for Best Integrated Campaign.

Two other KCAD student designs also garnered gold ADDYs:

- Shannon Mack – poster, South African Airlines

- Briana Garza – book design, Textile

Excerpts from Brian Garza's Textile on the big screen

Five KCAD students earned silver ADDYs:

- Kaitlyn Perkins – packaging and logo for Dunneback and Girls

- Andy Jansma – magazine design, Beacon

- Caleb Van Dyke – Bagger Dave’s Edible Imagination campaign

- Arielle Davey – Safe Script campaign

- Ursula Casanova – Butternut Mountain Farms campaign and Light Pollution Awareness ad campaign

Arielle Davey's Safe Script campaign took home a silver ADDY

Those students who won gold ADDYs will move on to the state level of the completion, and with a good performance there will have the chance to showcase their designs on the national stage.

Congratulations to all these fantastic designers on their rousing success!

For more coverage of the 2014 ADDYs check out the following articles from MLive and The Grand Rapids Business Journal.

For more information on the ADDY Awards and the American Advertising Federation, visit www.aafwmi.org.

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