Graphic designers are creative problem solvers who can think in concepts and see personality in typefaces. They create idea-driven visual communications, coming up with fresh ways to get a message across in a way that makes people take notice. The Graphic Design program at KCAD will immerse you in the latest trends and, of course, school you on the classics, too. You'll learn how to use color, type, texture, image and spatial relationships to get a message noticed. You'll learn how to ask "why" as you think through each aspect of a project. You'll use design to shape culture while being socially, culturally and environmentally responsible. And you'll graduate with a portfolio to prove it.
At KCAD, you'll find applicable work methods and technology and design studios that use professional hardware and software, so your transition to the real world won't skip a beat.
Ready to get started? Apply now!
Freehand drawing using basic perspective principles and quick sketch techniques.
Advanced freehand drawing and sketching with the addition of color media.
An introduction to the computer as a design tool using the industry standards in page layout and digital illustration software. File transport (PDF) and font management software will also be introduced.
An introduction to the visual and verbal vocabularies of design and color theory as they relate to graphic design.
An introduction to the fundamental aspects of typography. History, structure, form, and the basic application of typography will be presented.
Addresses complex communication problems that incorporate use of type and typographic systems as visual and expressive devices.
Focuses on the principles, elements, and working procedures of the design and visual presentation of communication pieces.
Introduces the basics of photography using the digital camera and how to use photo manipulation software as a “digital darkroom” for color correction and digital manipulation.
An advanced computer course focusing on the combined use of digital illustration and photo manipulation software in the creation of aesthetic and artistic graphic imagery for posters and covers.
This introductory course will present the concepts and issues related to image, text, audio, and videos in the new media objects such as websites and mobile applications. The class will focus on the principles of user-centered design in the creation of immersive, interactive products.
Focuses on making connections between idea and visualization using type, imagery, and color to solve communication problems. The initial stages of the design process - problem identification, brainstorming, research, creative briefs, and various forms of conceptualizing and thumbnailing - will be emphasized throughout the course.
A study of the ways in which layout, type, image, color, and messaging are used to design an identity for, brand, and promote a product, service, cause or idea.
The application of design principles and strategies to media through the use of advertising, branding, and marketing tactics. Problem solving, critical thinking, and innovative execution will be used to create relevant and appropriate solutions for a defined audience to meet specific client needs.
The study of graphic design principles and elements as they are applied to three dimensional package design problems.
The conceptual development and design processes used in creating various types of multi-page, copy intensive publications.
An advanced course in typography emphasizing complex information design issues and the socio-cultural role of typography.
An advanced study of the branding process as part of a global, integrated marketing system, including the use of in-depth research; competitive, consumer, and media analysis; multi-disciplinary collaboration; and strategic communication in the planning, design, and presentation of an integrated branding campaign.
Covers the digital production and color management processes used to convert a digital layout into its final printed form.
Students will prepare a professional portfolio for graduation and will have the necessary tools, knowledge and skills for their job search.
The semester-long, research-based development and production of an individualized, multi-piece, varied media thesis project for the student’s portfolio.
An overview of the Western Art tradition from prehistory through the Renaissance using a socio-cultural methodology in a chronological framework. (Students who have earned credit for ARTH 110, Prehistoric through Middle Ages, may not use credit earned in KCAH 111 to meet graduation requirements.)
A survey of Western art from the Baroque to the present, this course will continue building upon the foundation of Western Art I; Prehistoric through the Renaissance, using a socio-cultural methodology in a chronological framework. (Students who have earned credit for ARTH 111, Renaissance through 20th Century, may not use credit earned in KCAH 112 to meet graduation requirements.)
A survey of important developments in the history of graphic design from the invention of alphabets to the digital age.
Focuses on using writing both to develop critical thinking skills and to express ideas clearly and appropriately according to audience and purpose. Students will engage in a variety of writing modes and will spend a portion of the semester engaging in scholarly research and the documentation of source-based materials. (Students who have earned credit for ENG 150, English I, may not use credit earned in KCHU 120 to meet graduation requirements.)
Presents concepts and develops oral and rhetorical skills appropriate for formal presentations, with emphasis on prepared, extemporaneous, and impromptu speaking. (Students who have earned credit for COMM 121. Fundamentals of Public Speaking, may not use credit earned in KCHU 121 to meet graduation requirements.)
Focuses on the analysis of numerous forms of visual discourse, including their rhetorical effectiveness, impact on audiences, and social/cultural influences.
Download the catalog for the most recent course listings and prerequisites.
Graphic designer, retail or package designer, art director, production manager, design firm principal