Digital Strategy and Social Media
Saturday, March 18 & 25
10:00 am - 2:00 pm
Social media is more than cat videos. Starting from scratch, you’ll find an authentic brand voice and tone, and from there explore which tools to utilize to build a creative media campaign, focusing specifically on social media. You’ll learn the basics of setting up goals for success and how to report them, choosing what social media channel to use, and how to craft the perfect post. From idea to reality; figure out how to build your brand, and, more importantly, compel your audience to care about it. Move past just theory, and develop action points to create and carry out a smart, successful digital campaign. Bring a current brand project idea (real or fictional) to the first class.
With more than ten years’ experience in the industry, Chris Emmer has a uniquely fresh and relevant approach to digital media. Beginning her career in graphic design, Emmer followed her passion of smart communication from a boutique West Michigan Design studio, to a global agency in the Swiss Alps, to a leading digital agency in downtown Chicago, working on prominent brands such as Dodge, Marlboro, Disney, Hyatt, and McDonald’s. She specializes in small business and developing smart, human-centered brands that interact with their audience, rather than barking at them. Emmer also teaches at Baker College.