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Illustration Alum Helps YMCA of Greater Grand Rapids Celebrate 150th Anniversary

Posted November 7, 2017 in AlumniGraphic DesignIllustration

This fall, Kendall College of Art and Design of Ferris State University (KCAD) alumnus Rob Jackson (’89, BFA Illustration) is helping YMCA of Greater Grand Rapids commemorate 150 years of supporting youth development, healthy living, and social responsibility with an ad campaign that can be seen throughout West Michigan.

Extra Credit Projects (ECP), the Grand Rapids advertising agency led by Jackson, launched a large anniversary campaign featuring outdoor advertising, interior tactics, and web elements aimed at celebrating the sesquicentennial event.

Advertisement on the side of a building(image courtesy of Extra Credit Projects) 

Billboard of a swimmer on the side of a building(image courtesy of Extra Credit Projects) 

Billbaord of a vegetable truck on the side of a building(image courtesy of Extra Credit Projects) 

“The campaign simply celebrates the past and present, and solidifies the Y’s place as a landmark institution of Grand Rapids,” said Jackson, ECP’s creative director and principal.

ECP designer and KCAD alumnus Eric Lowe (’15, BFA Graphic Design) is also credited for designing the campaign materials, which include multiple billboards, online video, web and street banners, and oversized window decals. A video of the installation process can be viewed here.


Learn more about KCAD’s Illustration program.

Learn more about KCAD’s Graphic Design program.

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