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Selling Solutions: Collaborative Entrepreneurship Paying Dividends for Industrial Design Student

Posted June 15, 2017 in StudentIndustrial Design

Working outside in the cold presents a number of problems, but the budding entrepreneurs behind Orindi Ventures know that where there’s a challenge, there’s also opportunity.

A collaboration between Grand Valley State University student Jordan Vanderham and Kendall College of Art and Design of Ferris State University (KCAD) Industrial Design student Jared Seifert, the West Michigan startup has turned heads in recent months with its first product, a mask that helps industrial workers in cold environments breathe normally.

With funds raised through participating in a number of pitch competitions, Vanderham and Seifert have been able to develop the mask into a working prototype that’s currently being tested by employees at a cold-storage company in Holland, Mich. The pair recently won $2,000 in the local MWest Challenge, $10,000 in the statewide Accelerate Michigan competition, and $4,500 in the International Business Model Competition.

To learn more about how these local students are using their creative problem solving skills to build a successful startup, check out coverage of Orindi Ventures from the Grand Rapids Business Journal here, and from MiBiz here.


Learn more about KCAD’s Industrial Design program at kcad.edu/industrialdesign

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